Influencer payments
How agencies pay influencers and talent, by bank and in USDT
An agency with forty creators on the roster has one payout day a month and one person who owns it. This is how that day runs in Orla: one batch per rail, one rule over all of them, and a month the accountant opens as a file.
The roster
The roster is an address book with rails
Payout day
One batch per rail, one rule over all of them
A batch draws from one account and pays in one asset, so the bank creators and the USDT creators are two batches on the same day.
Who signs
Who signs, and from where
Who owes whom
The brand side, the creator side, and the margin
Arithmetic, not a customer
One campaign, twelve creators, one batch
The numbers are an example worked through, the way the project report reads them.
The specifics
What this is not
The part a sceptic reads first.
Questions
The questions agencies ask about payout day
Can I pay some creators by bank and others in USDT on the same day?
Yes, as two batches: one from the bank account, one from the wallet. A batch draws from one account and pays in one asset, and both batches pass the same approval rule on their totals.
Does a creator need an Orla account to be paid?
No. A creator is a contact with rails, not a seat. The money reaches their bank, their PayPal or their wallet like any transfer.
What happens on payout day when the founder is travelling?
The batch is proposed by whoever prepares it and signed by the people the rule names, from Telegram or Slack. The proposer cannot sign their own batch, and if the rule asks for more signatures than there are eligible signers, the Payments page says so with the numbers before anyone waits on it.
What does the accountant see?
The month as files: the journal, a statement per account in the Xero and QuickBooks Online presets, the invoices as PDFs, and the payments with who proposed and who signed. The accountant's seat reads and exports but never pays.
Can creators be paid in their own currency?
By bank, from a currency pocket you hold: each pocket of a connected Revolut Business or Airwallex account is its own account in Orla, so a EUR batch is a EUR batch. In stablecoins, in USDT or USDC on the network the creator uses.
Read next
Where this goes on
See it on your own books
Thirty minutes: we connect an account, drop a real bill in, and close a month together.